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The next edition of the “City of Friends” is set to be lit. If the announcement of the
roaster of artistes at the media unveil of this year’s “City of Friends” event is anything
to go by, then you can be sure to have a blast when the 2-day event hits Lagos and
Calabar in the coming weeks.
The announcement of the performing artistes was made at the official media unveil
of the 2018 edition of the “City of Friends” on Tuesday, 10th of July, 2018.
Fans can expect non-stop entertainment as well as the exciting games which have
become a hallmark of “33” Export.
Phyno – who’s fresh off his new endorsement with another Nigerian breweries brand
– Life beer will be looking to thrill audience with his signature Igbo verses and
charisma. Also, everyone’s favourite, Simi will be bringing all of her charm and her
beautiful voice to the party as she graces the stage alongside the likes of Kiss
Daniel, and Fuji Maestro Wasiu Alabi Pasuma.
Addressing journalists on the plans in place for the event, the Marketing Director of
Nigerian Breweries, makers of “33” Export and other premium beer brands, Mr.
Franco Maria Maggi, said: “The “33” Export brand is dedicated to building friendship
moments. We believe that Friendship should be celebrated every day. Hence, all our
brand activities are geared towards celebrating friendship. …To this end, the “33”
Export brand, and more broadly Nigerian Breweries Plc. is poised to continually
participate in activities that will unite us along these lines”.
“33” Export celebrated World Friendship Day for the first time in Nigeria in 2016.
…2017 was no different as we celebrated the event in a grand style with our
Friendship beer. Our plan is to surpass our own best efforts in 2018! Come July 30 th ,
2018, we will join the World again to celebrate friendship in a grand style. I say grand
because this time we are taking the celebration to the grassroots”.
This year’s edition of “City of Friends” will, among other notable events, see the
brand extend its value proposition and introduce a writing competition tagged
“PenDown For Friendship”, which will reward winners with training grants to study
at a media and communications school in Nigeria.
“City of Friends” hits Calabar on the 28th – 29th of July, before taking the party to
Lagos from the 3rd – 4th of August. It is an initiative of “33” Export lager beer,
Nigeria’s number one friendship beer.
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